Posts tagged as:

Merchant Education

Your Chance to Ask the Experts

On Monday during Affiliate Summit East the popular “Ask the Experts” session takes place at 5:00 and is open to all pass holders.  During this time period, Affiliate Summit has pulled together 15 individuals  who will be available to answer your questions and lead open discussion in the speaker’s speciality. The handpicked experts will be covering [...]

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Affiliate Summit East 2010 Almost Here

Affiliate Summit East 2010 will be taking place at the Hilton in New York City August 15 – 17.  A look at the agenda located at the Affiliate Summit website or in the latest issue of Feed Front Magazine indicates that this is sure to be another great conference.  I am currently taking care of a few last [...]

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You Really Expect Me to Read THAT Terms of Service!

One important step for any Affiliate looking to join a program is to read the Affiliate-Merchant Terms of Service Agreement. Essentially, a Terms of Service Agreement, often abbreviated TOS, should lay out the terms for an Affiliate. It may (should) include all aspects of the relationship for the Affiliate and merchant in regards to promoting [...]

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The Truth About Relationships

One of the most common pieces of advice given  to affiliates is for them to develop relationships with merchants and program managers. New merchants and program managers are told to foster relationships with their affiliates. The main reason for this is that many believe that a strong relationship will result in preferential treatment, additional perks, extra [...]

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Recruiting Affiliates Via Email

Many affiliate program managers will recruit Affiliates via email. Whether the email is sent  direct to an Affiliate through the Affiliate’s website contact information or it is sent via a Network’s mail system  there are a few simple guidelines that will improve effectiveness. Over the past couple of weeks I have received in my email, nineteen invitations to [...]

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Coffee, Cookies and Newsletters

Over the past two weeks I have been looking into two separate issues involving two different merchants and their newsletters. In one case, I was contacted by the merchant and in the other I was contacted by an Affiliate. In the first case, the Affiliate manager for the merchant emailed me with a question regarding [...]

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How to Kill an Affiliate Program

They may not be trying to intentionally kill their affiliate program but announcing the intent to steal affiliate commissions may just accomplish that. Earlier this week, Art.com and AllPosters.com announced a change to their affiliate agreement. Under the new agreement, if you earn under $20 in a year you will forfeit your commissions. Commissions will not rollover to [...]

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