Posts tagged as:

Affiliate Education

Engaging Audience Conference

I will admit that the whole idea of The Audience Conference intrigued me. It made perfect sense that our business of online marketing is not that different than the business of being a comic, but I wasn’t sure what to expect from this conference. I was excited to be able to go but I wondered if [...]

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Affiliate Summit East 2010 Almost Here

Affiliate Summit East 2010 will be taking place at the Hilton in New York City August 15 – 17. A look at the agenda located at the Affiliate Summit website or in the latest issue of Feed Front Magazine indicates that this is sure to be another great conference. I am currently taking care of a few last [...]

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You Really Expect Me to Read THAT Terms of Service!

One important step for any Affiliate looking to join a program is to read the Affiliate-Merchant Terms of Service Agreement. Essentially, a Terms of Service Agreement, often abbreviated TOS, should lay out the terms for an Affiliate. It may (should) include all aspects of the relationship for the Affiliate and merchant in regards to promoting [...]

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The Truth About Relationships

One of the most common pieces of advice given to affiliates is for them to develop relationships with merchants and program managers. New merchants and program managers are told to foster relationships with their affiliates. The main reason for this is that many believe that a strong relationship will result in preferential treatment, additional perks, extra [...]

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Report on Affiliate Advocacy March Nexus Legislation Call

Today Affiliate Advocacy hosted a conference call to discuss the current status of nexus legislation. The call was well attended and all aspects of our industry were in attendance. We had many affiliates from a variety of states, merchants, program managers and an outsourced program management company. Several of the affiliates were from states who have [...]

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Affiliate Summit West 2010

On Saturday I will head out to Las Vegas to attend Affiliate Summit West 2010. As I double check to make sure I have everything packed I thought I would take a moment to once again mention the session I will be participating in. The session is titled Affiliate Program Case Studies - Strategies and [...]

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Choosing Pennies Over Customers and Affiliates

The title says it all; you are choosing pennies over affiliates and customers. A couple of months ago I did a review of a merchant program. Overall it was a good program; a proactive affiliate manager, good commission rate, generous cookie length and other positives. One problem I did notice as I dug through the website [...]

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Affiliate Communication

In Merchant Communication, I wrote about the importance of merchants being accessible to affiliates and maintaining open communication. The flip-side of this is affiliate communication and accessibility. Just as affiliate program managers need to communicate with and have up to date contact information, affiliates need to maintain current contact information and communicate when needed. If you [...]

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Merchant Communication

This post marks the first in a series of a discussion of what makes a good affiliate program. Every week I receive emails from merchants and affiliates. Merchants want to know how to improve their program or make it more appealing to affiliates. Affiliates want to know how to find a better program and how [...]

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