Sessions and Parties Day One Affiliate Summit

As mentioned in my previous post, in addition to the Meet Market on Sunday there are sessions to attend. As always, there is something for everyone and it is sometimes hard to choose which you want to attend. Fortunately, most sessions are recorded and available to Gold, Platinum and Diamond Pass holders sometime after Summit. [...]

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Meet Market Tips and Affiliate Summit Day One

Sunday (day one) of Affiliate Summit is always my favorite day of Summit, largely due to the Meet Market. First, if you did not already pick up your badge during Early Registration (Saturday 4pm-8pm) begin by visiting the Registration Desk any time between 8 am and 6 pm. I suggest doing this early so you do not [...]

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Saturday Affiliate Summit Events

Although Affiliate Summit East 2010 officially starts on Sunday August 15, there are a few things going on Saturday August 14.  In addition to a couple of parties and some informal networking events there is another event that would be of interest to many. The Audience Conference is being held on Saturday, August 14 at Caroline’s on Broadway [...]

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Why Are Colorado Affiliates at Risk

I received a few emails and phone calls regarding the removal of Colorado Affiliates by a few merchants, most recently Sharper Image. Although I cannot speak for their own particular reasons I can speak about the general decision to remove Colorado Affiliates from a program. Although the recent legislation in Colorado does not target Affiliates [...]

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Affiliate Summit East 2010 Almost Here

Affiliate Summit East 2010 will be taking place at the Hilton in New York City August 15 – 17.  A look at the agenda located at the Affiliate Summit website or in the latest issue of Feed Front Magazine indicates that this is sure to be another great conference.  I am currently taking care of a few last [...]

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You Really Expect Me to Read THAT Terms of Service!

One important step for any Affiliate looking to join a program is to read the Affiliate-Merchant Terms of Service Agreement. Essentially, a Terms of Service Agreement, often abbreviated TOS, should lay out the terms for an Affiliate. It may (should) include all aspects of the relationship for the Affiliate and merchant in regards to promoting [...]

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The Truth About Relationships

One of the most common pieces of advice given  to affiliates is for them to develop relationships with merchants and program managers. New merchants and program managers are told to foster relationships with their affiliates. The main reason for this is that many believe that a strong relationship will result in preferential treatment, additional perks, extra [...]

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Recruiting Affiliates Via Email

Many affiliate program managers will recruit Affiliates via email. Whether the email is sent  direct to an Affiliate through the Affiliate’s website contact information or it is sent via a Network’s mail system  there are a few simple guidelines that will improve effectiveness. Over the past couple of weeks I have received in my email, nineteen invitations to [...]

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LinkShare Symposium East 2010 Golden Link Award Nominees

This year, LinkShare Symposium East will be held on June 22 at Chelsea Piers, Pier 60.  Last week, LinkShare announced the finalist for their Golden Link Awards. There are eleven Golden Link Awards.  I am honored to be a finalist in the Performance Marketing’s Most Vocal Advocate category for my work on behalf of Affiliates and [...]

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Lessons from an Oil Leak

Last evening, during a  dinner meeting with a merchant regarding improving their Terms of Service contract for Affiliates, we were discussing the BP oil leak. As we spoke, I realized that there is quite a bit to be learned from the oil industry’s mishandling of the incident; these lessons could and should be applied to [...]

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