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	<title>Affiliate Advocacy</title>
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		<title>You Really Expect Me to Read THAT Terms of Service!</title>
		<link>http://affiliateadvocacy.com/2010/you-expect-me-to-read-that-terms-of-service/</link>
		<comments>http://affiliateadvocacy.com/2010/you-expect-me-to-read-that-terms-of-service/#comments</comments>
		<pubDate>Mon, 14 Jun 2010 20:43:01 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[Merchant Education]]></category>
		<category><![CDATA[Affiliate Education]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1305</guid>
		<description><![CDATA[One important step for any Affiliate looking to join a program is to read the Affiliate-Merchant Terms of Service Agreement. Essentially, a Terms of Service Agreement, often abbreviated TOS, should lay out the terms for an Affiliate. It may (should) include all aspects of the relationship for the Affiliate and merchant in regards to promoting [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/you-expect-me-to-read-that-terms-of-service/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>The Truth About Relationships</title>
		<link>http://affiliateadvocacy.com/2010/the-truth-about-relationships/</link>
		<comments>http://affiliateadvocacy.com/2010/the-truth-about-relationships/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 20:49:44 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[Merchant Education]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1291</guid>
		<description><![CDATA[One of the most common pieces of advice given  to affiliates is for them to develop relationships with merchants and program managers. New merchants and program managers are told to foster relationships with their affiliates. The main reason for this is that many believe that a strong relationship will result in preferential treatment, additional perks, extra [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/the-truth-about-relationships/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Recruiting Affiliates Via Email</title>
		<link>http://affiliateadvocacy.com/2010/recruiting-affiliates-via-email/</link>
		<comments>http://affiliateadvocacy.com/2010/recruiting-affiliates-via-email/#comments</comments>
		<pubDate>Wed, 09 Jun 2010 02:13:25 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[Merchant Education]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1281</guid>
		<description><![CDATA[Many affiliate program managers will recruit Affiliates via email. Whether the email is sent  direct to an Affiliate through the Affiliate&#8217;s website contact information or it is sent via a Network&#8217;s mail system  there are a few simple guidelines that will improve effectiveness.
Over the past couple of weeks I have received in my email, nineteen invitations to join [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/recruiting-affiliates-via-email/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>LinkShare Symposium East 2010 Golden Link Award Nominees</title>
		<link>http://affiliateadvocacy.com/2010/linkshare-symposium-east-2010-golden-link-award-nominees/</link>
		<comments>http://affiliateadvocacy.com/2010/linkshare-symposium-east-2010-golden-link-award-nominees/#comments</comments>
		<pubDate>Tue, 01 Jun 2010 20:28:34 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Advocacy]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Webinars & Conference Calls]]></category>
		<category><![CDATA[Affiliate Advocate]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Golden Link Awards]]></category>
		<category><![CDATA[LinkShare]]></category>
		<category><![CDATA[LinkShare Symposium]]></category>
		<category><![CDATA[Melanie Seery]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1260</guid>
		<description><![CDATA[This year, LinkShare Symposium East will be held on June 22 at Chelsea Piers, Pier 60.  Last week, LinkShare announced the finalist for their Golden Link Awards. There are eleven Golden Link Awards.  I am honored to be a finalist in the Performance Marketing&#8217;s Most Vocal Advocate category for my work on behalf of Affiliates and [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/linkshare-symposium-east-2010-golden-link-award-nominees/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Lessons from an Oil Leak</title>
		<link>http://affiliateadvocacy.com/2010/lessons-from-an-oil-leak/</link>
		<comments>http://affiliateadvocacy.com/2010/lessons-from-an-oil-leak/#comments</comments>
		<pubDate>Fri, 28 May 2010 12:58:22 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Advocacy]]></category>
		<category><![CDATA[Industry Issues]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1240</guid>
		<description><![CDATA[Last evening, during a  dinner meeting with a merchant regarding improving their Terms of Service contract for Affiliates, we were discussing the BP oil leak. As we spoke, I realized that there is quite a bit to be learned from the oil industry&#8217;s mishandling of the incident; these lessons could and should be applied to [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/lessons-from-an-oil-leak/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>End of April Legislative Updates</title>
		<link>http://affiliateadvocacy.com/2010/end-of-april-legislative-updates/</link>
		<comments>http://affiliateadvocacy.com/2010/end-of-april-legislative-updates/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 02:49:54 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Internet Sales Tax]]></category>
		<category><![CDATA[Legislative Updates]]></category>
		<category><![CDATA[Advertising Tax]]></category>
		<category><![CDATA[Internet Tax]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1222</guid>
		<description><![CDATA[A few quick updates on some of  the still pending Internet sales tax legislation as well as a few comments on states with existing Internet sales tax laws and some general thoughts. While several other states are on the watch list, Connecticut, Florida, California and Tennessee are four states with more active pending legislation. Legislation is also [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/end-of-april-legislative-updates/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Connecticut Internet Sales Tax Headed for Vote</title>
		<link>http://affiliateadvocacy.com/2010/connecticut-internet-sales-tax-headed-for-vote/</link>
		<comments>http://affiliateadvocacy.com/2010/connecticut-internet-sales-tax-headed-for-vote/#comments</comments>
		<pubDate>Fri, 16 Apr 2010 00:15:24 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Internet Sales Tax]]></category>
		<category><![CDATA[Legislative Updates]]></category>
		<category><![CDATA[Advertising Tax]]></category>
		<category><![CDATA[Connecticut Internet sales tax]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1216</guid>
		<description><![CDATA[Connecticut is inching forward in their efforts to require out of state merchants to collect sales tax for online sales. HB 5481, the Connecticut Internet sales tax bill, has received a favorable report and has moved out of the Legislative Commissioner&#8217;s Office. It has been assigned a House Calendar Number (301) and it is File [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/connecticut-internet-sales-tax-headed-for-vote/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Legislative Updates for April 8</title>
		<link>http://affiliateadvocacy.com/2010/internet-sales-tax-early-april/</link>
		<comments>http://affiliateadvocacy.com/2010/internet-sales-tax-early-april/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 01:37:22 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Internet Sales Tax]]></category>
		<category><![CDATA[Legislative Updates]]></category>
		<category><![CDATA[Advertising Tax]]></category>
		<category><![CDATA[California Internet Sales Tax]]></category>
		<category><![CDATA[Illinois Internet sales tax]]></category>
		<category><![CDATA[Maryland Internet sales tax]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1199</guid>
		<description><![CDATA[In Connecticut, HB 5481 was filed with Legislative Commissioner&#8217;s Office (LCO) on March 26. The LCO checked it for constitutionality and then sent it to the Office of Fiscal Analysis who will determine any costs involved with implementation. Then, the Office of Legislative Research adds the plain English explanation of the bill . The bill then gets assigned a calendar [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/internet-sales-tax-early-april/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Coffee, Cookies and Newsletters</title>
		<link>http://affiliateadvocacy.com/2010/merchant-newsletter-overwrites-cookies/</link>
		<comments>http://affiliateadvocacy.com/2010/merchant-newsletter-overwrites-cookies/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 03:02:48 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Bad Merchant Practices]]></category>
		<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[Affiliate Advocacy]]></category>
		<category><![CDATA[Merchant Education]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1182</guid>
		<description><![CDATA[Over the past two weeks I have been looking into two separate issues involving two different merchants and their newsletters. In one case, I was contacted by the merchant and in the other I was contacted by an Affiliate.
In the first case, the Affiliate manager for the merchant emailed me with a question regarding their [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/merchant-newsletter-overwrites-cookies/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Connecticut Finance Committee Passes Internet Sales Tax</title>
		<link>http://affiliateadvocacy.com/2010/connecticut-finance-committee-passes-internet-sales-tax/</link>
		<comments>http://affiliateadvocacy.com/2010/connecticut-finance-committee-passes-internet-sales-tax/#comments</comments>
		<pubDate>Fri, 26 Mar 2010 02:29:23 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Internet Sales Tax]]></category>
		<category><![CDATA[Legislative Updates]]></category>
		<category><![CDATA[Connecticut Internet sales tax]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1060</guid>
		<description><![CDATA[Earlier today, the Joint Finance Committee voted in favor of the Internet sales tax bill HB 5481. The vote had heavy support and passed with a vote of 35-13. (There were 8 not voting.)
The next step is a final recheck of the bill (which should be quick as it is a repeat of last years [...]]]></description>
		<wfw:commentRss>http://affiliateadvocacy.com/2010/connecticut-finance-committee-passes-internet-sales-tax/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
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