From the category archives:

Industry Issues

What’s Up in Wisconsin

While panic is not a good reaction, it is probably reasonable for affiliates to be very nervous. Especially if you are living in Wisconsin. Affiliate marketers in Wisconsin are being terminated by merchants. The reason the affiliates are being removed from affiliate programs is due to online sales tax and a new nexus definition. While [...]

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Map of Activity

During our Affiliate Advocacy “Prepare for Nexus Legislation” webinar earlier today, I included a map of legislative activity. This map indicates anticipated activity.
We’ve determined that at least thirteen states are high risk to introduce modern nexus legislation or otherwise adopting changes necessary that may impact the relationship between affiliates and merchants. These states appear in [...]

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Engines Starting

As we are all caught up in the hectic days of fourth quarter, we should not forget that we also need to be preparing.  Like it or not, legislators are not only talking about introducing legislation they are preparing.
From Florida to Massachusetts to California, states are laying the groundwork to introduce legislation to modernize sales [...]

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Looking Beyond the FTC Disclosure Rule

Today marks the day that the Federal Trade Commission’s (FTC) new guidelines regarding endorsements and testimonials in advertising take effect. The FTC wants bloggers and other social media users to reveal their relationship with the products, companies or services they are reviewing and writing about. When I first read the guidelines my initial reaction was [...]

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Sales Tax Solutions for Merchants

Last month, while attending the ShareASale Inc Think Tank, I had the opportunity to meet with John Perri who is the Director, Enterprise Sales at Avalara.  Avalara is a full service sales tax management company; they provide merchants of all sizes, with the technology necessary to automate sales and use tax collection on a multi-state basis.
As [...]

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Affiliate Education: Evaluating A Merchant Program

Join Affiliate Voice LLC  on October 1 at 12:30 EDT for “Affiliate Education Call: Evaluating Merchant Affiliate Program”. During this webinar, we will discuss the variables in choosing which programs to join and promote. The agenda includes how to evaluate a merchant’s website and program offer and a discussion of interpreting a merchant’s stats. This webinar [...]

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September Legislative Update Call

Join Affiliate Advocacy on Tuesday, September 15 at 12:30 EST as we discuss and prepare for the upcoming legislative session. The purpose of this call is to educate and increase awareness of the likelihood of legislative actions that will impact the affiliate marketing industry in the upcoming year.
A special guest lobbyist will provide us with [...]

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