From the category archives:

Good Merchant Practices

What Will Guide You

Over the past two years I have tried not to criticize any company’s business decisions. Although I may not have agreed with the decision to terminate a certain group of Affiliates over nexus issues, I have always respected the right for a company to make the decision that is right for them. I only asked [...]

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Choosing Pennies Over Customers and Affiliates

The title says it all; you are choosing pennies over affiliates and customers. 
A couple of months ago I did a review of a merchant program. Overall it was a good program; a proactive affiliate manager, good commission rate, generous cookie length and other positives. One problem I did notice as I dug through the website was [...]

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Merchant Communication

This post marks the first in a series of a discussion of what makes a good affiliate program. Every week I receive emails from merchants and affiliates. Merchants want to know how to improve their program or make it more appealing to affiliates. Affiliates want to know how to find a better program and how [...]

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