From the category archives:

Good Merchant Practices

What Do We Really Want

If you manage an affiliate program you’ve probably wondered how you can connect to an affiliate you’ve never met. Not identify them but connect to them – get them actively into your program. What in the world do we want? Is it the percentage? Is it an extra incentive? Is it great metrics? There are […]

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Affiliate Compliance – Best Practices, Issues and Options ASE12

One of the highlights of Affiliate Summit East Day 3 was the session entitled Affiliate Compliance – Best Practices, Issues and Options.  This was a panel discussion with moderator David Naffziger of Brandverity, and panelists Pat Grady of Rhino Fish Media, Marty Marion of Deluxe Corp, and  Matt Wool of Acceleration Partners. The session was a frank discussion of […]

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