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	<title>Affiliate Advocacy &#187; How to Evaluate a Merchant</title>
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		<title>Choosing Pennies Over Customers and Affiliates</title>
		<link>http://affiliateadvocacy.com/2009/choosing-pennies-over-customers-and-affiliates/</link>
		<comments>http://affiliateadvocacy.com/2009/choosing-pennies-over-customers-and-affiliates/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:52:31 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=494</guid>
		<description><![CDATA[The title says it all; you are choosing pennies over affiliates and customers. 
A couple of months ago I did a review of a merchant program. Overall it was a good program; a proactive affiliate manager, good commission rate, generous cookie length and other positives. One problem I did notice as I dug through the website was [...]]]></description>
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		<title>Affiliate Communication</title>
		<link>http://affiliateadvocacy.com/2009/affiliate-communication/</link>
		<comments>http://affiliateadvocacy.com/2009/affiliate-communication/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 02:43:43 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=477</guid>
		<description><![CDATA[In Merchant Communication, I wrote about the importance of merchants being accessible to affiliates and maintaining open communication. The flip-side of this is affiliate communication and accessibility.  Just as affiliate program managers need to communicate with and have up to date contact information, affiliates need to maintain current contact information and communicate when needed.
If you need [...]]]></description>
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		<title>Merchant Communication</title>
		<link>http://affiliateadvocacy.com/2009/merchant-communication/</link>
		<comments>http://affiliateadvocacy.com/2009/merchant-communication/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:33:48 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Advocacy]]></category>
		<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=423</guid>
		<description><![CDATA[This post marks the first in a series of a discussion of what makes a good affiliate program. Every week I receive emails from merchants and affiliates. Merchants want to know how to improve their program or make it more appealing to affiliates. Affiliates want to know how to find a better program and how [...]]]></description>
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