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	<title>Affiliate Advocacy &#187; How to Evaluate a Merchant</title>
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		<title>Affiliate Summit East 2010 Almost Here</title>
		<link>http://affiliateadvocacy.com/2010/affiliate-summit-east-2010-almost-here/</link>
		<comments>http://affiliateadvocacy.com/2010/affiliate-summit-east-2010-almost-here/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:04:46 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[Affiliate Summit]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>
		<category><![CDATA[Merchant Education]]></category>
		<category><![CDATA[Melanie Seery]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=1351</guid>
		<description><![CDATA[Affiliate Summit East 2010 will be taking place at the Hilton in New York City August 15 &#8211; 17.  A look at the agenda located at the Affiliate Summit website or in the latest issue of Feed Front Magazine indicates that this is sure to be another great conference.  I am currently taking care of a few last [...]]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Choosing Pennies Over Customers and Affiliates</title>
		<link>http://affiliateadvocacy.com/2009/choosing-pennies-over-customers-and-affiliates/</link>
		<comments>http://affiliateadvocacy.com/2009/choosing-pennies-over-customers-and-affiliates/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 17:52:31 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=494</guid>
		<description><![CDATA[The title says it all; you are choosing pennies over affiliates and customers.  A couple of months ago I did a review of a merchant program. Overall it was a good program; a proactive affiliate manager, good commission rate, generous cookie length and other positives. One problem I did notice as I dug through the website [...]]]></description>
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		<title>Affiliate Communication</title>
		<link>http://affiliateadvocacy.com/2009/affiliate-communication/</link>
		<comments>http://affiliateadvocacy.com/2009/affiliate-communication/#comments</comments>
		<pubDate>Sat, 12 Dec 2009 02:43:43 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=477</guid>
		<description><![CDATA[In Merchant Communication, I wrote about the importance of merchants being accessible to affiliates and maintaining open communication. The flip-side of this is affiliate communication and accessibility.  Just as affiliate program managers need to communicate with and have up to date contact information, affiliates need to maintain current contact information and communicate when needed. If you [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Merchant Communication</title>
		<link>http://affiliateadvocacy.com/2009/merchant-communication/</link>
		<comments>http://affiliateadvocacy.com/2009/merchant-communication/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 22:33:48 +0000</pubDate>
		<dc:creator>Melanie</dc:creator>
				<category><![CDATA[Affiliate Advocacy]]></category>
		<category><![CDATA[Affiliate Education]]></category>
		<category><![CDATA[Good Merchant Practices]]></category>
		<category><![CDATA[How to Evaluate a Merchant]]></category>

		<guid isPermaLink="false">http://affiliateadvocacy.com/?p=423</guid>
		<description><![CDATA[This post marks the first in a series of a discussion of what makes a good affiliate program. Every week I receive emails from merchants and affiliates. Merchants want to know how to improve their program or make it more appealing to affiliates. Affiliates want to know how to find a better program and how [...]]]></description>
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