From the category archives:

Affiliate Education

The Truth About Relationships

One of the most common pieces of advice given  to affiliates is for them to develop relationships with merchants and program managers. New merchants and program managers are told to foster relationships with their affiliates. The main reason for this is that many believe that a strong relationship will result in preferential treatment, additional perks, extra [...]

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Affiliate Summit West 2010

On Saturday I will head out to Las Vegas to attend Affiliate Summit West 2010. As I double check to make sure I have everything packed I thought I would take a moment to once again mention the session I will be participating in.
The session is titled Affiliate Program Case Studies -  Strategies and Practices. [...]

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Choosing Pennies Over Customers and Affiliates

The title says it all; you are choosing pennies over affiliates and customers. 
A couple of months ago I did a review of a merchant program. Overall it was a good program; a proactive affiliate manager, good commission rate, generous cookie length and other positives. One problem I did notice as I dug through the website was [...]

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Affiliate Communication

In Merchant Communication, I wrote about the importance of merchants being accessible to affiliates and maintaining open communication. The flip-side of this is affiliate communication and accessibility.  Just as affiliate program managers need to communicate with and have up to date contact information, affiliates need to maintain current contact information and communicate when needed.
If you need [...]

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Merchant Communication

This post marks the first in a series of a discussion of what makes a good affiliate program. Every week I receive emails from merchants and affiliates. Merchants want to know how to improve their program or make it more appealing to affiliates. Affiliates want to know how to find a better program and how [...]

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Affiliate Education: Evaluating A Merchant Program

Join Affiliate Voice LLC  on October 1 at 12:30 EDT for “Affiliate Education Call: Evaluating Merchant Affiliate Program”. During this webinar, we will discuss the variables in choosing which programs to join and promote. The agenda includes how to evaluate a merchant’s website and program offer and a discussion of interpreting a merchant’s stats. This webinar [...]

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