In Merchant Communication, I wrote about the importance of merchants being accessible to affiliates and maintaining open communication. The flip-side of this is affiliate communication and accessibility. Just as affiliate program managers need to communicate with and have up to date contact information, affiliates need to maintain current contact information and communicate when needed. If you [...]
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This post marks the first in a series of a discussion of what makes a good affiliate program. Every week I receive emails from merchants and affiliates. Merchants want to know how to improve their program or make it more appealing to affiliates. Affiliates want to know how to find a better program and how [...]
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