Day one of Affiliate Summit East 2014 got off to a great start with a wonderful session led by Jeremy Palmer and David Vogelpohl titled The Super Affiliate Toolkit for WordPress. The session was extremely informative and though geared for those with intermediate experience, I saw quite a few very experienced bloggers were in attendance. Jeremy and David filled their informative presentation with explanations of WordPress tools and great tips including choosing a host, framework, plugins and maintenance. After the session ended every one agreed that it was a fabulous session.
One of the key takeaways for me was the discussion of choosing a plugin. Jeremy explained that choosing a plugin is more than finding one that does what we want. Plugins can affect the load times, the ranking and overall performance of your blog. By examining “the big five”, we can ensure we find a plugin that actually helps rather than hinders our blog. What are the big five? Examine the change log to make sure the plugin is updated to on a regular basis for different reasons including to patch security vulnerabilities and keep up with WordPress updates. Check the popularity of the plugin and look at the support tab. If support requests are not responded to, its probably not worth the risk or hassle of installing. Check the developers tab to see who they are and what they do, the developers reputation and history. Finally, read the reviews to get a general idea of how the plugin performs. It is important to weigh all the factors and not rely on just one.
Jeremy and David also spoke about security and maintenance measures we all need to take and suggested their favorite tools for SEO. They reminded us to recognize that plugins can slow load time or create errors so we should be particular about what we install. Their presentation was informative and held your interest, so be sure to catch the video if you attended ASE14 but missed thesession. You also can (and should) follow Jeremy and David on Twitter.