Over the past few months, I placed some of my affiliate marketing on a back burner while I dealt with other concerns. As could be expected, emails became my primary source of information. Like most affiliates I had to wade through hundreds or even thousands of emails. Some emails I read right away and others I deleted. Still others I left in my mailbox pretending that one day I would open and read. Then, there are the emails that I opened, started to read and then deleted.
Hundreds of emails that were ineffective because although I opened the email to read it, I stopped after a line or two. How did they manage to lose me as soon as I opened the email? Simple – the lack of sincerity, otherwise known as The Fake Personal Email, and lack of content. While I understand the need to stand out and the struggle to get your email read, it would beneficial to examine the validity of your email. What is the credibility of the fake personal email? What makes an effective affiliate email? How can a manager make sure their email stands out and then, how can they make sure it gets read?
- Getting your emails read doesn’t just start or end with great subject lines; content matters.
- Keep it real, if it’s not a genuine personalized email be cautious in trying to make it sound personalized. I received a couple of emails that started by congratulating me for being one of their top affiliates. Strange thing is, I’ve yet to promote or have any meaningful sales. One merchant congratulated me as being their top performer- I only generated one sale and haven’t earned enough for a cup of coffee. If the email is accurate, the program is in very bad shape. If the congratulations are just empty words you are damaging your credibility.
- Real content, not fluff. If you are writing an email or newsletter to keep your affiliates informed then inform.
- If the purpose of your email is just to stay in touch, keep it brief and don’t fill it with a summary of your vacation. Time is precious.
- If you manage multiple programs realize that your emails and programs will blur together if the content and subject lines are too similar. At least a few times a month I receive virtually identical “newsletters ‘. I am less likely to open future emails if it is so obvious that the writer just copies and only substitutes names of programs.
- Always include your current contact information (unless of course you don’t want to be contacted).
- Consider including a short bullet list because many people scan. A bullet list will get my attention and is always read.
- Preview your email to check spelling, punctuation and formatting; if it is too hard to read we will delete and move on.
- Sign off as a professional. A business email should never be signed off with hugs and kisses.Yes, this really happens.
- Finally, read your newsletter one last time to make sure it says what you need it to say and has the proper tone.
While one bad email doesn’t mean I will not read the next you send, over time, the lack of value and low credibility of your emails will reduce the likelihood of my even opening the email. Read your own email with an objective eye or have someone else review it for you, you just might be surprised.