On Saturday I will head out to Las Vegas to attend Affiliate Summit West 2010. As I double check to make sure I have everything packed I thought I would take a moment to once again mention the session I will be participating in.
The session is titled Affiliate Program Case Studies - Strategies and Practices. It was actually a lot of fun preparing for this. We’ll be discussing affiliate pheromones and the impact of good merchant practices. I also took three merchants and evaluated their programs and will be presenting the results. The merchants will be there to share their views and thooughts on the findings.
The reason for doing this is two-fold. To help merchants understand how they can improve their programs and to share with affiliates some of the criteria that other affiliates use when selecting merchants to promote.
Affiliate Program Case Studies: Strategies and Practices
Session 2d
Location: Tropical
Time: 1:30pm-2:30pm
Discussion of what it takes for a retailer to get their affiliate channel to the next level. Multiple merchant case studies reveal and illustrate strategies and practices that attract affiliates.
- Melanie Seery, President, Affiliate Advocacy (Twitter @Mellies) (Moderator)
- Karen Garcia, Partner & Co-Founder, GTO Management (Twitter @karengarcia)
- Kristen Grace, Affiliate Marketing Manager, BuyCostumes.com (Twitter @kristengrace)
- Jon Nunez, Affiliate Manager, Football Fanatics (Twitter @Jon_Nunez)
If you are attending Affiliate Summit I hope to meet up with you. I am also bringing my new Poken Bee that I won from FindaPoken. Although I didn’t know it, PokenArmy does a random drawing every Friday and the lucky winner gets a Poken. Follow PokenArmy on Twitter for your chance to win.
So I hope to see you in Vegas and if you have a Poken, let’s hi-five!
