Comments on: Merchant Communication

By: Teresa Fernandez

Teresa Fernandez — Wed, 10 Mar 2010 18:16:56 +0000

Hi Melanie,

I am writing a paper for my masters and I am documenting information and cases of lack of communication and knowledge sharing in the affiliate marketing industry. I found your article very informative and would like to have your permission to use this information, If you do, can I also have your full name?

Any other article or case study on this matter will also be highly appreciated.

Thnks,
Teresa Fernandez.

By: Matt McWilliams

Matt McWilliams — Thu, 17 Dec 2009 20:25:19 +0000

Melanie,

I just found this now. Amen on this post! Don’t know what I could possibly add.

By: Poor Affiliate Communication: AJ Madison Case « Affiliate Marketing Blog

Poor Affiliate Communication: AJ Madison Case « Affiliate Marketing Blog — Tue, 15 Dec 2009 18:24:14 +0000

[...] I was observing all of the above happening, I was happy to see Melanie Seery’s post on the importance of timely manager responses to affiliate support needs, and Logan [...]

By: links for 2009-12-03 « Scott Jangro

links for 2009-12-03 « Scott Jangro — Fri, 04 Dec 2009 07:33:09 +0000

[...] Merchant Communication (tags: affiliate bestpractices) [...]

By: Bookmarks for December 3rd

Bookmarks for December 3rd — Thu, 03 Dec 2009 22:46:52 +0000

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By: Melanie

Melanie — Thu, 03 Dec 2009 11:13:27 +0000

Thanks for stopping by Trisha, good to have OPM view.

I think that sometimes obstacles or hurdles with regards to communicating intefere. Lack of contact information and bounced emails are just part of it. At this time of year affiliates are getting hundreds of emails daily, extremely easy for emails to get overlooked. It’s also not simply a matter of emailing affiliates and being accessible.

An affiliate must also feel comfortable sending an email or calling a program manager. Over half of the affiliates I have spoken to say they do not ever ask a manager for a question or ask for help. These are affiliates who have a good amount of succcess. Huge amount of potential – for everyone.

I know program managers also have issues when it comes to lack of communication from affiliates, but that is the subject for another post!

By: Trisha Lyn Fawver

Trisha Lyn Fawver — Thu, 03 Dec 2009 07:01:00 +0000

It seems that one of the most obvious things to any affiliate manager should be communication, and always astounds me that this is still one of the biggest complaints affiliates seem to have!

Great job bringing this to more AM’s attention Melanie!